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HOME BUYERS WILLING TO PAY UP TO $4,698 MORE THAN EXPECTED FOR THE RIGHT PAINT COLOR COMBINATIONS


In a study commissioned by Zillow, nearly 1,300 recent or prospective U.S. buyers were asked how interested they were in touring a home, buying a home, and the price they would be willing to pay for the home, based on viewing a particular color in a particular room.

The winning color combination was pale sky blue in the bathroom, which received a score of 93 out of 100 in the study’s metrics. Prospective buyers showed a greater interest in touring or buying a home with a light blue bathroom and were willing to pay 1.6% more than expected, up to $4,698 above a typical home sale price.

Darker colors performed best in primary bedrooms. Dark blue led the pack with a score of 89 out of 100 and an average sale premium of $1,491, closely followed by deep charcoal gray and rich forest green.

In contrast, kitchens painted fire-hydrant red or sunshine yellow, the Pantone Color of the Year, were rejected by most respondents as “gross” or “really ugly.” Mint green kitchens, a recent design trend, also were not well received; buyers indicated that they would pay $1,830 less